Why Google Business Profile is Vital for Your Business

Google Business Profile is a free tool from Google that helps businesses manage how they appear across Google Search and Google Maps.

For any business that relies on visibility, trust, and local enquiries, it plays an important role in attracting and supporting customers.

If you already have a profile set up, keeping it accurate and up to date is just as important as creating it in the first place.

Update your opening hours, especially at Christmas

One of the simplest and most important tasks is checking your opening hours. Many customers rely on Google to confirm whether a business is open, particularly during busy periods like Christmas and New Year.

Using the special hours feature, you can set temporary changes for dates such as Christmas Eve, Christmas Day, Boxing Day, and New Year’s Day without affecting your normal hours. Accurate festive hours help avoid confusion, reduce frustration, and protect your reputation.

Updating your hours is as simple as clicking 'Edit Profile', then 'Hours', then going to the 'Special Hours' section, where you can add temporary changes for holidays like Christmas and bank holidays, where your business will be closed.

Improve visibility in Google Search and Maps

A well maintained Google Business Profile helps your business appear in local search results and on Google Maps when people search for services like yours. Your listing shows key information such as your location, hours, and contact details, making it easier for customers to find and choose you.

Share clear and accurate business information

Your profile allows you to control the information customers see, including your address, phone number, website, services, and the aforementioned opening times. Keeping this information current helps build confidence and makes it easier for customers to contact or visit your business.

Build trust with customer reviews

Customer reviews are a major influence on buying decisions. Google Business Profile gives customers a place to share feedback and allows you to respond. Taking the time to reply shows that you value customer experience and helps strengthen trust with potential clients.

Engage with customers and stay active

You can post updates, offers, and announcements directly on your profile, as well as respond to questions. Regular activity shows that your business is active and attentive, which can make a strong first impression.

Use insights to guide decisions

Google provides data on how people find and interact with your profile, including searches, calls, and direction requests. These insights help you understand customer behaviour and improve how your business appears online.

A simple tool that supports long-term success

Google Business Profile is free, easy to manage, and highly effective when kept up to date. From visibility and reviews to seasonal opening hours, it supports how customers find and experience your business.

Where we can help with Google Business Profile

Branding Box offers Google Business Profile management as part of our digital marketing services. We manage all the necessary things to help your business succeed, like adding FAQs and business info, and take care of the whole process. We can even create content for your Google Business Page, great for updating your customers and engaging with your audience.

Find out more about our Google Business Services at www.brandingbox.io/google.