Work Experience with Kate

I’m currently studying Criminology, Economics, and Photography at Imberhorne Sixth Form. This week, I’ve had the opportunity to work with Richard at Branding Box to gain first-hand experience in the digital marketing industry.

Exploring the Digital Marketing Industry:

Throughout the week, I explored the types of social media content that Branding Box produces and learnt how this contributes to a company’s overall marketing strategy. Richard introduced me to Canva, a design tool for creating eye-catching and compelling visual content for different media platforms.

One of the most surprising things I discovered is how much thought and detail go into every aspect of digital marketing behind the scenes. A great deal of technical skill is involved in designing a single post or building a website that appears at the top of Google search results. It’s not only about creativity; it also takes strategy, technical skill, and a strong attention to detail.

What I got involved in during work experience:

Designing with Canva

I started by creating simple social media posts based on a familiar topic. Once I was confident enough with using Canva, I worked on posts for two of Branding Box’s clients. I learnt how to structure a post effectively and adapt content to suit different audiences.

Attending a Client Meeting

On my third day, I joined Richard at a meeting with the Haywards Heath Town Council to discuss their website. This was a great opportunity to observe how professionals present ideas and communicate with clients. I also practised my note-taking, focusing on summarising key points quickly and clearly.

Competitor Research

On my last day, I carried out research on other marketing companies and analysed their websites. I identified effective features and design ideas that could help inform upcoming improvements to the Branding Box website.

Overall...

This week has given me a much better understanding of what a career in digital marketing might involve. It’s an industry that combines creativity with practical skills and constant learning. I’ve really enjoyed the experience, and it’s something I will definitely consider as a path after sixth form.