In the digital era, a company's online presence isn't just a nice-to-have, it's a crucial to business success. Especially for professional service businesses - such as law firms, consultancy agencies, financial services providers - an online presence directly influences the perception and reachability of the business. A significant part of this online presence is a company's website, which acts as a virtual office where potential clients can learn about your services, get in touch, or make transactions. With the rise of smartphones, the need for mobile-optimised websites has never been more pressing. Here's why professional service businesses need to consider this as a top priority.
Increasing Mobile Traffic
Globally, mobile internet usage has been growing at an impressive rate. According to Statista, as of 2021, over half of all web traffic comes from mobile devices, and this percentage is expected to increase in the future. If your professional service business's website is not optimised for mobile, you're potentially missing out on a vast number of prospects who primarily use their mobile devices to access the internet.
Improved User Experience
Mobile optimisation ensures your website is easy to read, navigate, and interact with on a small screen. A website that isn't mobile-optimised may display awkwardly on mobile devices, leading to poor user experience. Text might be too small to read without zooming in, buttons could be too close together to tap accurately, or your site might take ages to load. In such a case, users are more likely to abandon your site and look for alternatives, potentially causing you to lose business to competitors with mobile-friendly websites.
SEO Benefits of a Mobile Optimised Website
Search engines like Google have adopted a mobile-first indexing approach, which means they predominantly use the mobile version of a site for indexing and ranking. If your professional service business's website isn't mobile-friendly, it may rank lower in search results, making it harder for potential clients to find you. Thus, mobile optimisation is essential not only for the user experience but also for SEO purposes
Enhanced Professionalism & Credibility
A mobile-optimised website exudes professionalism and shows that your business is up-to-date on the latest trends and technologies. It gives visitors the impression that your business is technologically adept and forward-thinking, which can greatly enhance your brand's credibility and reputation.
Higher Engagement & Conversion
Mobile optimisation doesn't just improve aesthetics—it can also lead to higher engagement and conversion rates. Easy navigation, quick load times, and streamlined design can make it easier for users to find what they're looking for and take action, whether that's filling out a contact form, making a phone call, or purchasing a service.
The digital landscape is continually evolving, and professional service businesses need to stay on top of these changes to remain competitive. Given the significant growth of mobile internet usage, having a mobile-optimised website is not just an option, but a necessity for these businesses.
Are you looking for a website that is well-designed, with a good user experience and works well on mobile? Find out more about our website design packages at www.brandingbox.io/websites.