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Updating Your Opening Hours on Google Business for the Festive Season



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As the festive season draws near, it's imperative for professional service providers to adeptly manage their online presence. A critical component of this is ensuring that your Google Business account accurately reflects your opening hours. This step is vital not only for maintaining client trust but also for enhancing your visibility and accessibility during one of the busiest times of the year.


Why Should You Update Your Google Business Opening Hours?

1. Client Convenience: People often turn to Google for up-to-date information. Accurate opening hours ensure they know precisely when they can access your services.

2. Avoid Negative Experiences: There is nothing more frustrating for clients than arriving to find the office unexpectedly closed. This can lead to negative feedback and a loss of trust.

3. Seasonal Adjustments: The festive season often necessitates different operating hours due to public holidays and special events. Keeping your information current can assist in promoting any special hours or services you’re offering during this period.


A Step-by-Step Guide to Updating Your Opening Hours

Updating your opening hours on your Google Business account is a straightforward yet vital process. Here’s how to do it:

Step 1: Sign In to Google Business

Log into your account at Google Business. If you manage multiple locations, select the one you wish to update.

Step 2: Navigate to the Info Tab

Once logged in, click on the “Info” tab in the left-hand menu. This section contains your business details, including your current opening hours.

Step 3: Edit Your Hours

Locate the “Hours” section and click on the pencil icon to make edits. Adjust your opening hours for each day, bearing in mind any special hours for public holidays or events specific to the festive season.

Step 4: Add Special Hours

Google Business allows you to set special hours for specific dates. This feature is particularly useful for holidays like Christmas or New Year’s Day. Click on “Add special hours” to select the dates and hours you’ll be open or closed.

Step 5: Review and Save

Carefully review your hours to ensure accuracy. Once confirmed, click “Apply” to save your changes. These updated hours will be displayed on your Google Business listing.


Keeping your Google Business account updated with accurate opening hours during the festive season is essential for client satisfaction and operational efficiency in the professional services market. By following these simple steps, you can ensure your practice or firm remains client-focused and efficient during this busy season.


Remember, a minor update can significantly enhance your clients' experience and impression of your services.

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