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SEO in Layman's Terms

SEO, or Search Engine Optimisation, is the process of optimising a website to rank higher in Search Engine Results Pages (SERPs) such as Google.


The goal of SEO is to increase the visibility of a website and make it easier for people to find it when they search for keywords related to the website's content.

Think of it like a scavenger hunt. When you search for something on Google, you're looking for a specific piece of information or a website that can help you with your search. SEO helps websites become more visible to you and other users by making sure that search engines understand what the website is about and what information it provides.

The process of SEO involves many technical elements, such as using keywords in the website's content, creating high-quality content, and building backlinks from other reputable websites. By following these best practices, a website can become more "friendly" to search engines and rank higher in the SERPs.


In Layman's Terms, SEO is like making sure your website is dressed up and ready for the big game. The more optimized it is, the better chance it has of being noticed by search engines and appearing at the top of the search results.

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