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2024 - The Year the Hashtag Dies

The Changing Social Media Landscape

In the constantly evolving realm of social media marketing, adaptability is key. While Instagram has long been the platform of choice for hashtags, platforms like Facebook and LinkedIn have shown a lukewarm reception to them. This variance in adoption reflects a broader trend: the shift from hashtags to a more strategic use of keywords in the pursuit of digital visibility and engagement.

Hashtags Symbol with a knife dripping blood over it

The Decline of Hashtags in 2024

At Branding Box, we think that 2024 will see a notable decrease in the use of hashtags across multiple platforms, including Instagram. Once a staple of social media engagement, hashtags are now often seen cluttering posts, leading to what some users call 'hashtag fatigue.’

In fact, we're removing hashtags from all of our clients social media content as we move through 2024.

Rising Importance of Keywords in Social Media & Digital Marketing

Keywords are emerging as the new champions of searchability and relevance. Unlike the broad nets cast by hashtags, keywords offer a targeted approach to content discovery. They are integral to Search Engine Optimisation (SEO) and are increasingly being favoured by social media algorithms. As users become more sophisticated in their digital searches, keywords offer a direct path to your content, bypassing the crowded hashtag highways.

How To Identify And Use Keywords Effectively

Identifying the right keywords requires understanding your audience and their search habits. Tools like Google Keyword Planner, SEMrush, or Google Trends can provide insights into popular search terms related to your service or product.

Here's how to leverage keywords effectively:


Use keyword research tools to find terms and phrases that align with your business and audience.


Seamlessly integrate keywords into your social media profiles, posts, and advertisements. Ensure they feel natural within the content and add value to the reader.

Monitor & Adapt

Continuously monitor the performance of your chosen keywords and adapt your strategy accordingly. The digital landscape is always changing, and so should your keyword usage.

The Future of Social Media Marketing

As we look beyond 2024, the trajectory of social media marketing continues to point towards a more nuanced and sophisticated approach. The rise of AI, machine learning, and ever-evolving algorithms means that staying informed and agile is more crucial than ever. Marketers must anticipate changes, understand emerging platforms, and adapt strategies to maintain and enhance visibility in a crowded digital space.

Stay Ahead in the Marketing Game

The shift from hashtags to keywords symbolises a broader movement towards precision and relevance in digital marketing. As Branding Box looks towards the future, we understand that the key to success lies in continuous learning and adaptation. By embracing the move towards keywords, businesses can enhance their discoverability and connect more meaningfully with their audience.

Stay ahead of the curve—reach out to us to refine your social media strategy and ensure that your brand not only adapts but thrives in the ever-changing digital landscape.

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